Santa Cannabis
Seu bem-estar é sagrado.

Year
2023

Services
Positioning
Messaging
Visual Identity
Packaging Design

Team
Gustavo Arbulu
Isa Ribeiro
Eugenio Kapritchkoff

Project selected for the
14th Brazilian Design Biennial 2024
in the Brand Strategy category.

When Santa Cannabis presented us with the opportunity to lead their rebranding project, we didn’t think twice. First, because there was a complete synergy from the very first contact. Second, because we were confident in the truths embodied by the brand.

The world is experiencing the maturation of the powerful cannabis business ecosystem, and our role was to give Santa Cannabis the prominence it deserves in the Brazilian market.

Extremely sincere and practical questions guided the development of the viewpoints that support Santa Cannabis's positioning. Expanding access to cannabis-based treatment is Santa's unwavering mission.

Behind this mission is a company that manufactures its medications following the highest global standards, bringing comfort, relief, and hope to more and more patients' homes.

There is no longer room for prejudice fueled by misinformation. There is no longer room for the cognitive delay of the legislative power.

Cannabis is medicine.
Cannabis is well-being.

The new Santa Cannabis is born as a natural evolution of its own journey. We were simply given the privilege of evolving the brand for a prosperous and even more inclusive future, always with patients at the center of attention.

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Kapritchkoff®
London | São Paulo

hello@kapritchkoff.com
+44 7845734520

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